The key to increasing your profits is to have a constant and steady stream of new clients knocking on your door – or in this case, visiting your Website. But you don’t want them to visit and then just go away…
Which means once they land on your site, you have to give them a reason to stick around, or at least share their information with you, so you can keep marketing to them…
But what are you doing that’s getting them to come knocking in the first place?
The trick is to use a variety of methods that are fast, easy to set up – and that don’t cost you a dime. (Paying for advertising is something you can do down the road, so it’s paid for from your profits.)
If you’re like most of my clients, you also want a proven system that takes the guesswork out of it, and takes away all the guess work, the time and the general frustration so many business owners feel when it comes to marketing.
All you really want from your marketing system is for it to work – to help you find more qualified prospects, right?
If you’d like to have your phone start ringing off the hook, you need to do these things:
- Grab your prospect’s attention – no matter how busy she is or how competitive your market is
- Understand how to find the people who desperately need your services
- Stop wasting your time cold calling and set up a marketing system that works for you on autopilot
- Understand how different prospects are most likely to respond to sales messages (hint: it all depends on where they’re at in their buying cycle) so you can give them the information they’re looking for – exactly the way they need to receive it.
If you’re not doing this, chances are you’re not happy with the way you’re filling your pipeline – because you’re not getting the results you know you could be.
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