Marketing Needs Assessment for Website Designers

Marketing Assessment for Website Designers

Answer each question based on how much you agree with the statement.

I know exactly who my target clients are
Less True – 1
2
3
4
5
– More True
I can name at least 5 publications they subscribe to
Less True – 1
2
3
4
5
– More True
I can name at least 2 major challenges my prospects face on a daily basis
Less True – 1
2
3
4
5
– More True
I know of at least one message board my ideal prospects visit
Less True – 1
2
3
4
5
– More True
I have just the right solution to help them solve these problems
Less True – 1
2
3
4
5
– More True
I do things differently or better than my competitors
Less True – 1
2
3
4
5
– More True
My prospects clearly understand what I do and how I can help them
Less True – 1
2
3
4
5
– More True
I have a system set up on my Website to capture prospects’ contact information
Less True – 1
2
3
4
5
– More True
I follow up with every prospect
Less True – 1
2
3
4
5
– More True
I have a series of interesting, content rich informational emails ready to go in my autoresponder
Less True – 1
2
3
4
5
– More True
I follow up with every prospect with at least 5 messages
Less True – 1
2
3
4
5
– More True
I have written a sales letter that explains each of my services in detail
Less True – 1
2
3
4
5
– More True
I conduct teleclasses for my target audience at least once a month
Less True – 1
2
3
4
5
– More True
I follow up with all teleclass participants each time
Less True – 1
2
3
4
5
– More True
I have a web site that promotes my business in a way that my prospects want
Less True – 1
2
3
4
5
– More True
My web site contains client testimonials demonstrating the quality of my work
Less True – 1
2
3
4
5
– More True
I have a mailing list that grows daily thanks to my web site and other source
Less True – 1
2
3
4
5
– More True
I publish a newsletter and e-mail to my mailing list at least once a month
Less True – 1
2
3
4
5
– More True
I write articles and post them on my web site at least twice a month.
Less True – 1
2
3
4
5
– More True
I submit my articles to article directories, discussion lists, and e-zine publishers
Less True – 1
2
3
4
5
– More True
I have at least one product that people can download or receive in the mail
Less True – 1
2
3
4
5
– More True
My product(s) are directly related to my services, and offer solutions to my audience
Less True – 1
2
3
4
5
– More True
I have a free product that I give away to prospects
Less True – 1
2
3
4
5
– More True
I feel that all my marketing activities contribute to the growth of my business
Less True – 1
2
3
4
5
– More True
I track my marketing activities and know how my clients find me
Less True – 1
2
3
4
5
– More True
I get invited to speak on the topic of my expertise at least 3 times a year
Less True – 1
2
3
4
5
– More True
I don’t think I am underpricing my services, my fees are fair
Less True – 1
2
3
4
5
– More True
My clients are happy with my services, I feel that I am truly helping them
Less True – 1
2
3
4
5
– More True
I am working with my ideal clients
Less True – 1
2
3
4
5
– More True
My business has grown noticeably in the last 12 months
Less True – 1
2
3
4
5
– More True
I have a marketing system that works for my business
Less True – 1
2
3
4
5
– More True
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